Selligent Marketing Cloud was named a Leader in The Forrester Wave: Cross-Channel Campaign Management (Independent Platforms), Q4 2019. Recommended AI News : Top 9 SaaS Startups In India 2020 For Selligent, we will quickly augment mobile app messaging, analytics, and real-time personalization capabilities through our expertise in these areas, while CM Group brands benefit from Selligent’s AI capabilities.” “Our unique, micro-service based product strategy allows us to increase the speed of innovation in our individual products so we can decrease time to ROI for our customers. “Selligent is an ideal fit for CM Group, and customers across all of our products stand to gain from our consistently-expanding family of brands,” said Wellford Dillard, CEO of CM Group. CM Group plans to continue to grow through both organic investment and acquisitions that will augment the capabilities of each product platform. With the acquisition of Selligent, CM Group’s now serves businesses across all major global industries and segments, from enterprises to small businesses. Selligent’s strong foundation in Europe and the U.S., along with its customer-centric values and focus on enterprise and mid-market financial services, travel, media, entertainment, and retail verticals complement the broader CM Group’s business.
Recommended AI News: Ritesh Pai joins TerraPay as Senior Vice President Product- Payment Solutions With the acquisition of Selligent, CM Group’s annual revenue will exceed $250 million. This purchase further extends CM Group’s lead as the largest family of multichannel marketing and email companies worldwide.ĬM Group products, including Campaign Monitor, Sailthru, Emma, Delivra, Vuture, Liveclicker, and now Selligent, have more than 70,000 customers and facilitate more than 180 billion consumer connections annually.
CM Group, whose majority owner is Insight Partners, purchased Selligent from HGGC.
Leading Cross-Channel Marketing Hub Furthers Enterprise Focus and European CoverageĬM Group, a family of martech companies focused on multichannel campaign management and email marketing, announced the acquisition of Selligent Marketing Cloud (Selligent) the organization’s fifth acquisition in 24 months.
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